Adhesives brand Gorilla is supporting its premium tapes and adhesives offering with a multiplatform advertising campaign.
Gorilla will be featured across all major TV networks, including ITV, Channel 4 and SKY channels. The brand will also be sponsoring prime time TV across CBS channels during this period to gain significant exposure with core audiences of DIYers and tradespeople. These campaigns will be supporting the core Gorilla ranges – Gorilla Glue, Gorilla Tape and Super Glue.
The brand will use a mix of traditional TV advertising and sponsorship and will also feature pitch-side at some of the highest viewed Premier League matches in history, with disruptive perimeter board activity along with digital support. The return of televised football in the premier League saw viewing figures in June nearly double their usual viewership, with some matches pulling in over 5 million viewer. This momentum will be carried into the 20/21 Premier League season as Gorilla will be pitch-side in a further 12 of the biggest games.
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