Builders merchant chain Gibbs & Dandy, sister company to Jewson and Graham, is to sponsor selected junior sports teams this season.
Rugby and football clubs from Leeds to Luton have received new Gibbs & Dandy branded kits.
The sports sponsorship forms part of a wider Gibbs & Dandy initiative to encourage its customers and their families to engage in healthy lifestyle choices.
Gibbs & Dandy group marketing director Tania Tams, said: “We’re really pleased to have launched our sports sponsorship scheme. Local sports clubs play such an important role, providing a grass roots source of activity for children, as well as an important community and social outlet.
“Here, at Gibbs & Dandy we feel it is really important to support local initiatives and invest in the area around our branches.
“Teams have been selected against a criteria to ensure both the team and the Gibbs & Dandy branch are well matched. The plan is for Gibbs & Dandy to play a more active role other than having our name on their shirts and will be participating in presentation evenings and joint events throughout the year.”