The Pudsey branch of builders’ merchant, Gibbs & Dandy, has signed a sponsorship deal with Bradford Bulls rugby league team to increase business in West Yorkshire.
The partnership with the Bulls will see the Gibbs & Dandy logo appearing on both the home and away shirts for the 2016 season. In addition to this, the branch and the club will also partner on various community projects to come.
Nik Beedham, general manager at Gibbs & Dandy Pudsey, said: “We are aiming for 2016 to be our most successful year of business to date, and in order to grow and develop our brand in the local area, we believe partnering with the Bulls is the right thing to do as it will raise the branch’s profile amongst a new and wider audience in and around Bradford.”
Bradford Bulls’ commercial manager, Rob Parker, added: “I’m really pleased with this sponsorship deal because it comes as a result a partnership that began back in January. The branch originally took out some match sponsorship packages, but since then we’ve been working closely together and building a really good relationship, which has now led to this fantastic deal that will benefit us both.”