Builders merchant Gibbs & Dandy is searching for the best dart-playing tradesmen amongst its customers.
The team is running a nine-dart qualifying challenge over three weeks, with the best 16 scorers going on to take part in a knockout tournament.
Then the winners in each heat will compete with top scorers from other branches in the national final.
Darts supremo Eric Bristow, nicknamed the Crafty Cockney, is a ‘brand ambassador’ for the firm and will referee the final.
He said: “We have had plumbers winning the world title before so who knows what we may discover. The main thing though is that this tournament should provide some great fun and competition between tradesmen – some bragging rights for the pub is as good as any title!”