Bond It looks set to help stockists boost sales of its sealants, adhesives and building chemicals through a high profile sponsorship deal.
The business, which manufactures a comprehensive portfolio of products from a large production site in Elland, West Yorkshire, is once again acting as the main sponsor of the Huddersfield Giants Rugby Super League team.
The 2017 season is the fourth consecutive season where Bond It has been the Huddersfield Giants’ main partner.
Under the renewed sponsorship, the Bond It logo continues to appear on the front of the Giants’ home and alternative shirts as well as on the team’s training kit.
Bond It branding also features on hoardings and other areas around the Giants’ home ground – the John Smith’s Stadium.
This visibility will help to both reinforce and increase awareness of the Bond It brand.
Rugby Super League continues to grow in popularity attracting ever higher attendances at the turnstiles as well as increasing viewing figures for matches televised on the BBC and Sky.
Bond It’s decision to back the Giants again also reflects the company’s commitment to being a socially responsible business.
Sponsoring the team helps the manufacturer to give something back to the local community.
Commenting on the sponsorship, David Moore, managing director at Bond It, said: “Bond It’s partnership with the Giants is good for our business, good for the club and good for the local community. We are delighted at maintaining our association with the team and wish the lads a highly successful season.”
Paul Cribb, head of commercial at the Huddersfield Giants, added: “We’ve worked closely with Bond It for the last 4 years and it’s fair to say the business has a refreshing approach to community engagement. We’ve collaborated on many different ideas over the years including the first ever ‘Magic Weekend’ shirt which was very well received by all of our community teams.
“The extension of our partnership is something which sees both our businesses continue to grow together and we thank Bond It for all its support.”