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ForgeFix Lightning Bolt microsite launched

ForgeFix has launched a new microsite dedicated to its Lightning Bolt range of self-tapping anchors.

ForgeFix Lightning Bolt microsite launched

Lightning-bolts.com aims to support existing stockists by providing information on the numerous features and benefits offered by the range. They also hope the new microsite will encourage additional customers to carry the Lightning Bolt brand.

Mike Smith, ForgeFix sales and marketing director, said: “The launch of the new Lightning Bolts microsite reflects ForgeFix’s belief in offering high quality products backed by the highest levels of sales support.

“The site, which is smartphone and tablet friendly, can serve as a useful sales aid by making it easier for trade and DIY users to understand the many carefully considered design innovations employed by the Lightning Bolt.”

Thanks to their design, Lightning Bolts can be used to fix into almost any substrate including wood, concrete, brick, blockwork, stone and marble.

Lightning Bolts also feature Elementech coating, which ensures high levels of corrosion resistance and rustproofing. This enables the bolts to be used for both internal and external applications.

In addition, Lightning Bolts exert virtually no expansion stresses, enabling fixing much closer to the edge of a substrate. They are also removable, making them ideal for temporary fixing jobs.

Lightning Bolts are available in sizes ranging from M6 x 50mm to M16 x 200mm, and with a choice of three different heads. This includes Torx, hex flange, and hex heads.

Lightning Bolts are also supplied in both boxes of between 10 and 100 bolts as well as resealable and recyclable bags containing between 5 and 10 bolts.

Smith added: “Alongside lines such as our TorxFast smarter woodscrews and our TechFast roofing and cladding screws, the Lightning Bolt is one of ForgeFix’s best-known brands.

“To help our stockists capitalise on this growing popularity and recognition, we already support these brands with a range of activities and initiatives – from dedicated merchandisers and point-of-sale materials to sustained advertising and PR campaigns.

“The launch of the new Lightning Bolt microsite complements that and serves as a further example of ForgeFix’s commitment to supporting stockists in the widest range of areas.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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