Manufacturer and distributor of garden timber products, Forest Garden, has opened what is thought to be the largest indoor product display in the UK garden and landscape sector, at its Worcestershire head office site.
The new 5,000 sq ft showroom, built especially to display Forest’s product ranges to invited trade customers, features more than 50 garden timber products, including the latest in timber fencing, sheds, summerhouses, greenhouses, arbours, decking, grow-your-own accessories, planters and furniture.
Forest’s investment in the new showroom follows a significant period of expansion for the company.
After purchasing M&M Timber in late 2013, in 2014 Forest announced investments in additional sawmill capacity, expanded timber treatment facilities, and additional manufacturing resources at its Worcestershire sites.
In December, Forest then opened a new, 19,500 sq ft group head office close to its other Hartlebury locations.
Guy Grainger, group chief executive of Forest Garden, said the new showroom will offer customers the chance to see its ranges side by side, as well as previewing prototype ideas.
“The size and variety of our comprehensive garden timber range means the products can be difficult to demonstrate effectively to trade buyers,” he said.
“A stunning, centrally located product display and exhibition area has therefore long been something we wanted to set up, to inspire garden centre, DIY and builders merchant customers.”
The new showroom also offers another advantage for Forest’s trade customers, explains Grainger: “Since opening our new, centrally located head office we have offered Forest customers and supply partners the opportunity to book our rooms for their own meeting and presentation purposes.
“Now they can also use our showroom to give their trading teams ‘real life’ product, merchandising and technical training, which they in turn can share with their own customers.”