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Fiskars joins the BMF

Finnish company Fiskars, supplier of branded consumer products for the home, garden and outdoors, is the latest member of the Builders Merchants Federation, bringing its total membership to 472.
Founded in 1649, Finland’s oldest company has sold over one billion pairs of their iconic orange handled scissors and includes brands such as Fiskars, Iittala and Gerber.

In the UK, Fiskars are best known for supplying garden cutting hand tools, axes and their newly launched range of digging tools.

This year they are launching their biggest press campaign to date including TV, radio, online and the recently announced partnership with celebrity gardener James Wong. The campaign will focus on its range of Power Gear pruners, loppers and hedge shears along with the innovative and widely recognised weed puller.

Kerry Murfin, trade marketing director for Fiskars UK Ltd, said: “We’re really excited to be joining the BMF and extending the already solid foothold we have gained through our axe distribution among merchants in 2014. Joining the BMF is one of the ways we wish to get closer to our customers, whilst actively supporting trade and consumer sales of our products.

“Our TV campaigns over the past four years have been highly successful, driving footfall and increasing product sales. We look forward to similar success when our Fiskars PowerGear™and Weed puller campaign launches in the spring.”

Along with Fiskars, six further members joined the BMF on 1st February, including Dale Windows, Klober, Merchant Development Solutions, SSQ Natural Slate, URFIC and Hanson Cement.

John Newcomb, BMF managing director, said it was a “fantastic way to begin 2015” and the Federation are “on track to achieving the BMF’s own next landmark of 500 members by the end of the year.”

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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