Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Timber product supplier Finnforest is promoting its Traditional, Tuscany and Clearview decking balustrade kits further with the introduction of mini display stands.
The balustrade kit is a simple stand-alone concept, which enables the merchant to promote and sell a full 1800mm length of balustrade, together with all the materials and fixings required.
Packaged in a compact box, the time saving balustrade kits comprise of a profiled and pre-drilled baserail and handrail and all fixings to assemble the balustrade, except posts; and finished balustrade panels.
Designed to be easy to handle both in store and on site, the pre-packed product contains all the necessary fixings to create a balustrade quickly.
The new mini portable displays are designed to raise awareness of the kits. The stands can be used indoors and outdoors, in a number of areas including entrance doors, deck display areas, as well as inside the branch itself. Styled with a softwood handrail and baserail to emulate the appearance of a balustrade, the display enables tradesman to touch and explore the product so that to gain an understanding on how easily the kit fits together and the product’s time saving capabilities.
“The kits are all about making life easier for our customers’ customer,” says Finnforest sales manager Simon Messam, “If they can buy everything needed to construct a professional decking accessory in one handy pack, significant time can be saved at the branch. What’s more, the display units make it even easier for merchants’ customers to really engage in the product and to understand its benefits.”
In addition to the displays, the balustrades kit promotion is also supported by literature, website, PR and the Merchant Marketing Tool Kit.
