Metsäliitto Group, the forest industry group has changed its name to Metsä Group, changing the names of its business areas. This means Finnforest is now known as Metsä Wood.
The goal of the restructuring process has been to create a more unified and competitive forest industry group, focussing on five business areas: wood products, pulp and wood supply, forest services, tissue and cooking papers and board.
The new corporate image and logo shared features the word ‘Metsä’ and the head of a moose carrying a forest on its antlers.
“Metsä Group is proud to be a forest industry company. Our company is owned by forest owners, which lends a long-term perspective to our operations,” says Kari Jordan, President and CEO of Metsä Group.
“The new logo is fresh, proud and modern. It is an excellent reflection of Metsä Wood – we are continually moving forward, without forgetting our roots. Our customers have known us as ‘Finnforest’, and this change will strengthen our corporate identity. We’ll be understood as being part of a major forest industry company that manufactures not only high-quality wood products but also produces top-quality pulp, tissue and board,” says Timo Karinen, Group Executive Vice President of Metsä Wood.