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Fibo: Building relationships at the Build Show 2017

Bathroom and wet room wall panel manufacturer Fibo UK recently exhibited at the Build Show at the NEC in Birmingham, and was impressed by the number of visitors and quality leads. The show was buzzing with contractors, housebuilders, architects and public sector specifiers. Fibo took a prominent stand and it was a great opportunity to showcase its great looking and innovative wall panels to potential customers.

Fibo generates over 200 leads at the Build Show.
Fibo generates over 200 leads at the Build Show.

Managing Director, Scott Beattie, said: “The Build Show was an excellent platform for us to reach out to target audiences. Our prominent stand was busy all three days of the show, generating over 200 quality leads. Visitors were drawn by the look, design and installation benefits of our range.”


The attraction to Fibo’s stand didn’t stop there. On the second day of the show BBC Breakfast presenter Steph McGovern cruised past the Fibo stand live on TV, generating direct enquiries from viewers. Fibo was so enthused about the response they received at the Show, they’ve already booked to attend next year!


“One of the main reasons for exhibiting was to attract new sales opportunities for our builders’ merchant customers,” adds Scott. “The Build Show is an ideal platform for builders, contractors and specifiers to visit and learn about new products and building solutions. So the show’s target audience was ideal for demonstrating our products and letting them know where our range is stocked and supplied. We are now busy following up our leads!”


Fibo’s unique panels are a high-quality, long-lasting, cost-effective alternative to ceramic tiling for social housing, retirement homes and care homes, as well as domestic properties and high-end commercial buildings. With a wide range of colours and finishes plus a market-leading 15-year guarantee, customers get the choice they want with peace of mind.


Fibo’s panels can be fitted directly onto walls, stud partitioning or existing tiles. Its unique Aqualock system means that the panels are quick and easy to install – up to five times faster than traditional tiles! The simple tongue-and-groove system means that contractors don’t need to sub-contract the job to tilers, saving further time and money.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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