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Fetim Group UK have Repositioned Aqualux

Fetim Group UK has launched a new magazine specifically designed for its professional trading partners and commercial clients.

Fetim Group UK have Repositioned Aqualux

Sandra Hyde, Fetim Group UK marketing manager, said: “The magazine has been created as part our marketing communications programme as we reposition ourselves within the UK as an international supplier of interior brands.

“The UK business is evolving rapidly. We are serving a more diverse and bigger customer base, so this was the ideal to time to launch the ‘Hello’ magazine as it enables us to explain and link the new ‘Hello … we meet again’ campaign as part of our repositioning strategy.

“Within the magazine we have highlighted our emerging new product brands and the market sectors we are targeting. Many of our existing customers, specifically those from the sanitary sector, have known us as Aqualux.

“We thought it was important to let customers know that we are part of the Fetim Group family and whilst we have kept the legacy and ownership of the Aqualux brand, we have so much more to offer now.

“It is crucial to have a clear and consistent way of keeping our customers updated on what we have to offer, across all four of our product categories, showering flooring, shelving and window fashion.

“Our Hello magazine will be an essential communication tool for existing customers, but acts as an effective promotional vehicle to attract new trading partners too. It demonstrates that we, Fetim Group UK, have a fabulous collection of quality and complementary product brands to offer to both commercial specifiers and the retail trade.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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