Italian boiler and heating appliance manufacturer Ferroli has appointed John Moran as the company’s UK sales & marketing director.
Moran joins Ferroli from his position as national sales director of Plumbing & Trade Supplies (PTS) where, over 15 years in many senior positions, he was part of the team that drove the company’s turnover from circa £120m to £850m. Previously, he worked in the BSS Industrial part of the group for 14 years after a career with the Merchant Navy as a marine engineering officer.
His two primary objectives are to continue to drive sales of the Modena HE combi & system boiler range and to re-establish the Ferroli brand name in the UK industry.
Moran said: “We may currently have a small presence in the domestic market but globally, we are one of the industry’s biggest heating appliance manufacturers and have a very wide ranging portfolio of products, including renewables, domestic, commercial and industrial up to 36mW. Our design and technology division in Italy is producing really innovative, superbly built products and I want everyone to know that.
“We have a fantastic product in the Modena HE boiler, unique in fact, and I’m very excited about the potential it offers us to continue to increase our market share in 2014. The Modena’s reliability and performance record since launching in January 2012 is proof that it deserves its growing reputation as a boiler that’s changing installers’ hearts and minds.
“2014 is going to be an extremely interesting year for the domestic boiler market – the fact that the vast majority of the Green Deal cashback scheme vouchers issued so far have been for replacement boilers clearly shows the demand is out there. We know we’ve got the best product at the best price and it’s now my job to make sure that everyone else knows it too.”