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Evo-Stik re-launches radio campaign

Adhesives supplier Evo-Stik is going back to the airwaves with a new national advertising campaign on talkSPORT Radio.

Evo-Stik re-launches radio campaign

The campaign is to support the launch of the first clear adhesive in the Sticks Like Sh*t range and follows on from the brand’s appearance on the station during this year’s football World Cup.

The company is sponsor of The Northern Premier League and chose talkSPORT’s because, of its 2.5 million regular listeners, 14% are in the building trade. The adverts will run for four weeks from this Monday (November 1).

Jon Griffiths, EvoStik marketing manager, says: “This intensive and targeted radio campaign will not only provide us with the ideal platform from which to launch our new clear adhesive to tradesmen, it will also help build awareness of the Sticks Like Sh*t range as a whole.

“Previous campaigns on talkSPORT have proved a real success and we’re confident this campaign will be just as effective. Ensuring the shelves are stocked, and making use of display ready cartons, will really help to maximise sales during the campaign period.”

Sticks Like Sh*t adhesive clear is designed to create an invisible bond for aesthetically sensitive applications such as clear acrylic signs, decorative glass/ mosaic bricks and work top edges.

The product is suitable for both interior and exterior use and can be applied in adverse weather conditions, including directly onto wet surfaces, without compromising on performance.

Sticks Like Sh*t adhesive clear comes in a clear cartridge and is available in cartons of 12. RRP is £5.99 inc VAT.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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