Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Sealants and adhesives manufacturer Evo-Stik has launched a national radio advertising campaign for its Sticks Like Sh*t high performance range of sealants and adhesives.
The campaign, on talkSPORT Radio will target the stations 2.5 million listeners, 14% of which are in the building trade, and will run for four weeks from June 7 to July 4 across the World Cup.
Product manager Jon Griffiths, says: “This intensive and targeted radio campaign will strengthen awareness of the Sticks Like Sh*t brand amongst tradesmen to drive product off the shelves.
“Previous campaigns on talkSPORT have proved a real success, resulting in increased sales, and we’re confident this year’s campaign will be just as effective. Ensuring the shelves are stocked, and making use of display ready cartons, will really help to maximise sales during this busy period.”
The Sticks Like Sh*t range of trade-only high performance sealants and adhesives comprises waterproof sealants in white and clear and an all weather adhesive proven to create a virtually unbreakable bond.
