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Essential Bathrooms reveals new brochure and branding

Essential Bathrooms has launched its new brochure and updated branding.

The company has carried out a complete overhaul of the brochure’s design, making subtle changes to the Essential branding, and moving to a unique landscape format, with a cleaner, more contemporary style. The new brochure includes the latest furniture ranges Dakota and Colorado, which are available in Supermatt finishes, as well as the addition of the ultra-modern Indigo Gloss to the best-selling Nevada range.

Providing the perfect platform to showcase Matt Black Towel Warmers and Black Thermostatic Radiator Valves (TRVs), the brochure also features extensions to the Alaska range and the integration of the Niagara brassware range into the Essential brand. Spanning an impressive 84 pages, content includes new product photography, data, features and benefits.

Andrew Cotterill, Category Manager for Essential, said: “We are incredibly excited to reveal our new brochure to retailers and their customers; we have some exciting new product ranges and wanted this edition to reflect that. The fresh design and layout of the brochure has brought about an evolution of our logo and a more contemporary feel to the brand, bringing it in line with the modern look and feel of the products.”

The Essential range offers fantastic RRPs for the consumer and in return gives excellent margins to the trade customer. The products are available exclusively from Ideal Bathrooms, which has 100 per cent stock availability, with next day delivery available to 99 per cent of the UK.

For more information, visit: www.essentialfromideal.co.uk

About Elizabeth Jordan

Elizabeth Jordan
I'm the Assistant Editor on BMJ. If you have any product or people information, or some news you'd like to share, please feel free to email me.

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