Builders merchant Elliotts has returned from its latest Challenge Adventure Charities cycle ride having raised more than £4m for charity over the 20 years the event has been running.
The Massif Challenge took place at the end of September and saw 48 teams of ambitious cyclists come together to tackle the 550-mile stretch of this year’s Tour de France route in just three days to raise money for charities such as Cancer Research UK and the British Heart Foundation, along with others nominated by the teams.
The route took teams of twos, threes and fours from the starting point at the Channel port of Saint-Malo, on through Normandy to the Loire Valley, before rising through the Massif Central and finishing in Clermont-Ferrand.
The riders encountered a variety of terrains and weather conditions over the three days, with the longest stretch seeing them cycle over 230 miles in a single day. Overall, the teams climbed an impressive 8,607 metres including the massive 15% climb of the Puy Mary, which is the steepest climb ever included in the challenge.
Stuart Mason-Elliott, chairman of Elliotts and founder trustee of Challenge Adventure Charities, encouraged teams from across the building industry to take part. As well as four teams from Elliotts, this year also included teams from Marley Eternit, Kent Blaxill, George Bence in Cheltenham, Alsford Timber and Polypipe who returned as the main event sponsors. New riders this year included Chris Hayward, managing director of NMBS and other builders, merchants and developers.
“This is a challenge that is close to our hearts.” said Mason-Elliott. “Elliotts, along with clients, customers and friends has taken on these challenges for the last 20 years, and it makes me proud to say that the drive to raise money for such brilliant causes is such a priority for us and our extended network.
“Raising a total of £4million isn’t something we ever dreamt we could achieve, and each and every participant that has taken part in this event’s history should be ecstatic about their contribution.”
Elliotts managing director, Tom Elliott, and his team ‘The Massif Skidmarks’, cheer on their teammate en route to the finish line.