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E Tupling invests for future growth

E Tupling, the heating and plumbing distributor to independent builders and plumbers merchants, has invested in a range of new initiatives designed to improve its customer service and to take advantage of recent growth.

The improvements were driven by the company’s growing market position and ever evolving customer requirements, and include an increased brand and product offering to a new-look product catalogue and online ordering systems.

Ross Duncanson, commercial director, said: “We have implemented some radical changes in a small space of time to extend and strengthen our service proposition. We have created an easy 3 step online ordering system exclusively for our customers which offers the choice of delivery, quotations, or the industry’s first-to-market merchant Click & Collect service. Our warehouse storage capacity has doubled to exceed 25,000 sq. ft and we have lots more office space too. We have added six supplier brands and a number of additional ranges, and hundreds of new product lines from existing suppliers into our product portfolio. Providing more choice, convenience, accessibility and simplicity to our merchant partners”.

The company, which distributes quality branded building plastics, is also a specialist supplier of underfloor heating systems to plumbing and building merchants throughout the UK. It has also extended opening hours, increased office, warehouse and driver teams, and purchased new delivery vehicles to meet increasing demand. E Tupling has also invested in branded workwear and merchandise for customers and employees, are now official members of the BMF showing dedication to the industry, and have committed to support their community by becoming a Business Patron of The Warrington Wolves Charitable Foundation.

Claire Briars, Marketing Manager, said “We as a team always strive to go above and beyond for our customers.  We have published brand-new look product catalogues, installed a large 64m2 illuminated branded sign on our warehouse which is visible from the M62 motorway, we have refreshed our brand identity and values to reflect our increased focus on customer centricity and enhanced capabilities. We offer marketing support to all of our customers as a unique value-add, our merchant partners also benefit from a weekly newsletter which offers important news, deals and promotions. These changes were crucial to cater for our customers emerging needs, and I know they fully appreciate the service we now provide more than ever!”

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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