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Dunlop website relaunches with major rebrand

Dunlop Adhesives, the specialist manufacturer of adhesives, grouts, finishing and ancillary products, has relaunched its website with a full corporate rebrand.

Dunlop website relaunches with major rebrand

The new rebranded packaging is set to be in builders’ merchants by January 2, and the website www.dunlop-adhesives.co.uk launched at 12pm today (December 12).

To celebrate the launch of the website, the first visitors to the site on the launch day will have the opportunity to register their details for the chance to win £250 of high-street vouchers. To get involved in the giveaway simply log on to the website on the 12th December between midday and midnight.

The rebrand reflects the company’s commitment to ensuring its packaging, branding and products are contemporary, eye-catching, and in sync with the developments of the industry. The specialism and range of the products themselves will remain constant, but the changes to the website, with further technological developments due in early 2013, demonstrate a move towards a more versatile and direct customer service experience.

Debi Bailey, Brand Manager of Dunlop Adhesives, said: “This is a really exciting and important time for the company. We have been working towards the rebrand all year, so it’s fantastic to be able to allow our customers to access our new website at last, and introduce them to our new packaging. The yellow, black colour scheme is both bold and modern, something that we think reflects the outstanding quality of our products.

“We’ve made strong progress over the last few years, continuing to grow in a tough economic climate. However, being able to adapt and change is part of any successful business, so we are certainly not afraid to move forward. Our products have a really solid place in the hearts of merchants and the trades alike, but we are ambitious to develop our offering and reach more customers than ever before – which is why we are back in black!”

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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