Dunlop takes professor on the road

Dunlop Adhesives is taking its Professor Dunlop’s BRAINBOX training package out on the road.

The Professor will appear at a series of trade mornings at builders’ merchants and independent retailers nationwide.

The events will cover new techniques, advice on supporting products and demonstrations about how to get the best results with certain products.

The new schedule of trade mornings started yesterday (March 2) at builders merchants Selco.

Dunlop Adhesives brand manager Debi Bailey said: “We’ve had a really positive response to the trade mornings we’ve already held and are looking forward to teaming up with more merchants and independent retailers this year.

“Not only do the trade mornings help to educate customers, but also are fantastic for relationship building and product awareness. We will be giving away free pens, t-shirts, beanie hats, and other novelty items at the events to encourage interaction with the brand.”