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Dunlop Adhesives launch ‘Sporting Year’

Following on from announcing massive marketing plans in 2008, Dunlop Adhesives are launching a new giveaway to help stockists further drive sales of their tile adhesives, grouts and finishing products.

Dunlop Adhesives launch 'Sporting Year'

Billed as the ‘Dunlop Sporting Year’ the 12-month campaign will offer purchasers of the manufacturer’s products the chance to win tickets for a whole host of prestigious sporting events. Prizes will be offered each quarter with the top prize being flights, accommodation and tickets for September’s Italian Grand Prix in Monza.

However, the first prize to be drawn will be tickets for one of the most famous horse races in the world – The Grand National, which takes place on the 5th April 2008 at Aintree.

To ensure maximum awareness of the competition the campaign will be fully supported by advertising and POS material linked to each giveaway. Sporting Year merchandising is also in development and is likely to include t-shirts, mugs and a range of other items.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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