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Dunlop Adhesives go for second sporting year

Tile adhesives, grouts and finishing products people Dunlop Adhesives are launching the Sporting Year 2009 following the success of last year’s promotion.

Dunlop Adhesives go for second sporting year

The year long sales promotion will offer end-users the chance to win tickets to a host of prestigious sporting events, including a VIP trip to Wimbledon. Future prizes may include a trip to see the Formula 1 Grand Prix in Belgium and a weekend to watch rugby’s 6 Nations Championship in Dublin.

The company will reward the stockists responsible for generating the most entrants with £250 in sporting goods vouchers.

In order to maximise awareness, the entire campaign is being supported by comprehensive advertising, PR and other marketing activities.

Debi Bailey, brand manager at Dunlop Adhesives, said: “This is just the latest example of how Dunlop Adhesives is committed to providing merchants not just with products, but with a package. This already includes extensive Point of Sale materials, sales tools such as grout selector boards, product training and industry respected technical support. The Dunlop brand is already widely associated with sport so it makes sense to capitalise on that and to use it to the full advantage of our stockists.”

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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