Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Dulux Trade has launched a new Vinyl Matt formulation.
It has an improved in-can consistency that can be applied with or without thinning for great results. The new formulation has a smooth flow for easy application and the benefit of reduced fly-off for a more enjoyable and efficient decorating process. The improved consistency also supports the delivery of a high quality uniform finish, whilst continuing to deliver outstanding opacity and coverage.
Suitable for all normal interior wall and ceiling surfaces, the formulation offers great colour retention, and as a low sheen matt, it is ideally suited to covering imperfections for a consistently brilliant finish. With a coverage rate of up to 17m2/l, the new Vinyl Matt formulation also continues to deliver the excellent opacity and coverage that Dulux Trade Vinyl Matt is known for.
To support the launch, Dulux Trade has also invested in the It MATTers campaign across digital, trade press, social media and in-store to drive awareness of the upgrade amongst professional appliers to encourage discussion and ongoing feedback with the brand.
