Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
A new campaign to promote and encourage decorators to confidently use colour has been launched by AkzoNobel, manufacturer of UK professional decorator brands, Dulux Trade and Armstead Trade.
The UK-wide in-store promotion “Champions of Colour” has been launched to not only champion skilful application of colour but to encourage decorators to confidently use colour and comprises a range of paints and finishes by Dulux Trade and Armstead Trade.
The campaign launches alongside a series of AkzoNobel brand led colour initiatives this September including the annual Colour Futures 2016 trends forecast and a national search for Dulux Trade Masters – professional decorators who have carried out exceptionally skilled projects.
Decorators will also be able to take advantage of product offers that are also running as part of the AkzoNobel Champions of Colour promotion in participating merchants nationwide.
Stephanie King, senior colour activation manager of AzkoNobel, said: “As one of the world’s biggest paint manufacturers, we believe that colour – including neutrals – can have a huge impact on peoples’ lives. Our extensive in-store national promotion is a reminder to decorating professionals that they need not shy away from being bold and confident with beautiful colours.”
