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Dickies sponsor Weymouth Beach Race

Workwear brand Dickies has agreed a sponsorship deal with Weymouth’s annual weekend of top class beach racing on 27-28 February.

Dickies sponsor Weymouth Beach Race

The Dickies Weymouth Beach race is now in it’s third year and is growing year on year. There will be competitors from the age of six years old to 72 years old travelling from all over the UK and a number of international competitors.

This event will be action packed with Motorbikes, Quadbikes which can all be viewed free of charge from the esplanade.

The beach course when constructed will be approximately one mile long and is designed to test the riders to the limits, reaching speeds of 70 mph, while competitively negotiating ‘Bomb Holes’, Dare Devil Jumps, Sharp Chicanes and a high speed straight.

The event is raising funds for the Dorset & Somerset Air Ambulance Service.

Fred Nandi Commercial Director for O.R.E Events South West commented: “Dickies is a natural fit with our brand territory. Dickies clothing is not only functional but through innovative Hi-Visibility clothing and protective work wear adds a vital safety element.

Maurice Morton, Sales & Marketing Director at Dickies added: “We are delighted to be the main sponsor of the Weymouth Beach Race. It is certainly a market that Dickies is interested in targeting and it is an exciting event to be part of.”

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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