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Dickies partner with No Limits Racing

Workwear brand, Dickies have announced their sponsorship of the UK’s only Motorcycle Road Race Endurance Championships.

No Limits Racing have been providing Track Days for over 20 years, visiting numerous circuits over the UK and Europe. They operate in excess of 250 UK Track Days and 70 European Days at over 20 circuits.

Each year sees almost 40,000 riders on the circuits from a customer base of over 25,000 registered customers.

Dickies have provided polo shirts, shirts, jackets, trousers and body warmers to the bikers.

Mark Neate, managing director at No Limits said: “I’m delighted to welcome Dickies as a new partner to the Championship. This innovative occasion will see our Race Officials protected by Dickies workwear, which is synonymous with quality the world over. In excess of 50% of our racing and track day customers come from the construction sector, putting this brand to the test on a daily basis.”

Sales and marketing manager at Williamson-Dickie Europe Ltd, Maurice Morton, commented: “We are delighted to be working with No Limits Racing which is already supported by a large number of Dickies Racesafe Marshals. It is certainly a market that Dickies is interested in targeting and it is an exciting event to be part of.”

For further details of the event go to www.nolimitsracing.co.uk or more information on Dickies products visit www.dickiesworkwear.com

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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