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Dickies gets superbike campaign underway

Workwear brand Dickies proved a huge hit at Donington Park, as the Somerset-based brand started their new MCE British Superbike Championship campaign.

Dickies gets superbike campaign underway

Dickies, who is the associate sponsor of the new Be Wiser Kawasaki team, had a presence all over Donington Park. Along with the new team, Dickies had a mobile showroom in the trade area, along with a Dickies Paddock shop.

Dickies used the weekend to launch their new Be Wiser Kawasaki team clothing; that was sold from the Dickies mobile showroom. In addition, the new team merchandise, which includes riders’ Chris Walker and Danny Buchan clothing, can be purchased every UK based MCE British Superbike round, or alternatively, fans can buy it online at Dickies Store.

Maurice Morton, sales and marketing director at Dickies, stated: “It was a great weekend for all of us. We are incredibly proud to be sponsoring the new Be Wiser Kawasaki team and it was great to see the campaign kick start in the way it did. We have received great reviews regarding the new merchandise and it was fantastic to see hundreds of people enter UK Worker of the Year 2015. The Ninja 300 main prize was present on our stand and went down really well with spectators. It’s certainly shaping up to be the toughest competition yet.”

UK Worker of the Year is now in its sixth year, with Dickies again setting out to recognise and reward hard workers in the UK. With their involvement with the new team, Dickies have offered this year’s winner the luxurious choice between a Kawasaki Ninja 300 and a dream £5,000 holiday.

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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