Buying group PHG has appointed John Dicken to the position of Instinct Product Group Manager, with effect from today (Monday May 8).
Instinct is PHG’s own brand product range, worth around £32m in 2016 with strong growth forecast for 2017.
Dicken’s appointment will offer PHG the opportunity to focus more time strengthening relationships and developing purchasing strategies with Instinct supply partners.
In his previous position at Ridgeons, he was involved with the Instinct own label project at its inception in 2012 and brings a wealth of knowledge and expertise to the role.
PHG identified the need to create a full time role to plan and co-ordinate the direction of the own label product range working closely with the membership.