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DeWALT teams up with talkSPORT to target tradesmen

The tool brand is launching a four week campaign on sports radio station, talkSPORT to promote their Lithium-Ion Brushless portfolio.

DeWALT teams up with talkSPORT to target tradesmen

The radio slots will feature reviews of the XR® 18V Brushless drill and impact range from professionals who are using the equipment on site.

DeWALT has expanded its XR® 18V Lithium-Ion Brushless portfolio to include the DCD791 Drill Driver, DCD796 Hammer Drill Driver and DCF887 Impact Driver, so professionals can benefit from improved “performance and productivity,” says Mark Douglas, DeWALTS brand marketing manager.

The 40 second spots will air on the Alan Brazil Sports Breakfast Show.

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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