Dani King, the world champion cyclist opened the new Elliotts Tool Centre in Portsmouth last month.
The Tool Centre is at the Pompey Centre, opposite Fratton Park and includes products fro a wide range of power tool brands from Belle, Bosch and Bostitch to Dewalt, Hitachi and Makita, Marcrist, Metabo, Panasonic and, Ryobi.
The opening week featured demonstrations, gift vouchers and refreshments and food for customers.
Elliotts have sponsored King since July 2007. She was in the Women’s Team Pursuit team that won the gold medal the World Championships in March and is hoping to win an Olympic medal in London next year.