Croydex appoints Alex Balfour to join the trade sales team as a key account manager.
Alex will be responsible for increasing commercial presence by generating revenue from new and existing customers in the trade, and consumer sector – promoting both the Croydex and Damixa brands.
Jon Langford, Croydex commercial director, said: “Building on the last few years of successful growth, Alex will be instrumental in developing further new business and supporting Croydex as we look to expand into new markets with new products.”
Balfour added: “I am delighted to be joining such a well-respected company. Everyone has been friendly and welcoming and it’s clear they have a passion for the Croydex brand. I am looking forward to the challenge that lies ahead, and being part of the company’s ambitious growth plans.”
Alex brings with him 27 years’ experience in the bathroom and plumbing industry, including the last seven years as channel director for trade sales at a leading multi-national specialist manufacturer.