Paint supplier Crown Trade has launched a Cracking Christmas Promotion for merchants , designed to increase footfall in store.
The scheme aims to boost over the counter sales of five of the company’s most popular, high volume decorative coatings.
Merchants that stock up with just 250 litres of Crown Trade Next Generation Gloss and Undercoat, Clean Extreme Scrubbable Matt, Matt Vinyl and Grip Extreme between now and the end of November or whilst promotional stocks last, will receive a Cracking Christmas Promotional kit.
This contains eyecatching merchandising material to raise awareness of the promotion, a freestanding product display unit and a range of specially themed gifts to give away to customers who buy 10 litres or more of the coatings featured.
Every customer who purchases just two or more 5 litre packs of the products in one transaction is to be given a Cracking Christmas scratchcard and, as every single scratchcard reveals a gift, no-one will leave the branch empty handed.
These gifts include Christmas puddings, selection boxes, advent calendars and branded Crown Trade mugs and waiter’s knives. In addition to their ‘instant win’ merchants’ customers can also try their luck in a special Cracking Christmas Prize Draw. Simply by filling in their details on the scratchcard they could win one of twelve luxury Christmas hampers worth up to £250.
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