Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Paint manufacturer Crown Paints is increasing brand awareness with a new TV campaign called ‘Walls Come To Life.’
Keen to ensure that the trade sector can reap the maximum benefit from its investment in TV advertising, Crown Paints has also rolled out a nationwide in-store ‘activation’ campaign to promote over the counter sales in key merchant stockists and specialist decorating outlets.
There are thousands of free T-shirts being given away during August, September and October to customers purchasing just 5 litres of Crown Trade paint tinted in store at the mixing desk. Furthermore, participating stockists are also able to offer those paint customers the opportunity to win a holiday for two in New York.
The new eye-catching ad is designed to highlight the extensive colour palette and to inspire homeowners to use paint to make a statement all around their homes.
Different rooms are brought to life using vibrant colour: salsa dancers sweep across a crisp white living room; New York skyscrapers emerge from staircase skirting boards, and a friendly pink octopus adds fun to a child’s bedroom.
