Six building and construction organisations are working together to battle one of the most common threats to the health of the industry’s workforce – cancer.
The ‘Don’t Let Cancer Ruin Your Foundations’ campaign is run in connection with Macmillan Cancer Support, whose building and construction industry partners are uniting to encourage men to take control of their health.
Selco Builders Warehouse. Travis Perkins, Benchmarx Kitchen & Joinery, Kier Group, Costain and Wolseley UK will be fundraising and raising awareness throughout the first two weeks of May at their sites across the country.
Chief executive of Selco Builders Warehouse, Chris Cunliffe said: “The aim of the campaign is to educate male employees and customers that they don’t have to face cancer alone. We want to encourage men to put their health first by ensuring they are aware of the most common signs and symptoms of cancer.”
Research conducted by Macmillan in the construction sector showed 43% of men would feel discouraged from talking about changes to their health such as a lump, a suspicious mole or pain, incase they were perceived as ‘making a fuss’ and almost a quarter (22.9%) would feel discouraged because they are too embarrassed.
Cunliffe continues: “All the companies taking part in the campaign are Macmillan Cancer Support fundraisin partners and collectively we have raised over £1,570,000 for the charity and we hope to reach millions of people through each of the partners’ staff, customers, suppliers, contractors and their families. If this campaign helps just one man face his cancer fears and take control by seeing a doctor or talking about his concerns, then it will have been a success.”
Alix Wooding, Head of Corporate Partnerships at Macmillan Cancer Support said: “By working with a coalition of companies to provide Macmillan information and support, we can ensure that men – who are least likely to speak out about their cancer concerns – are confident enough to do so.”