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Comment: What a difference four years makes. Or not, actually.

In the four years since the last all-industry conference (and six since I actually attended one), there have been some major and minor changes.

But for me, the most notable one from the NMBS conference this weekend has been the way people listen to the presentations.

Almost to a man (and woman), every delegate had their iPads and iPhones (other smartphone devices are available) with them and switched to silent but still in active mode.

Our liveblog from the event has been watched and interacted with by people at the conference – even in the same room as us – as well as others still back in the UK.

The ability to link with Twitter and facebook and other social media platforms has made reporting on the conference a rather more intense experience for the BMJ team . But it’s also been a better experience because of that immediacy and the interactivity.

The way we interact with each other has changed and the way we process information has changed, which means that the way our customers deal with us and our information has changed.

Nowadays we want our information immediately, on a variety of platforms and in a variety of ways. Most businesses recognise that, some don’t. Those are the ones that will struggle because it’s not going to get any easier out there.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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