Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
There’s a new modular merchandising option from Carl Kammerling the tool and security people, to complement the overhauled power tool accessory range.
The modifications to the range include new products and packaging, as well as the flexible merchandising solutions.
End-user research revealed that customers want to know: ‘what size is it?’ and ‘what is it to be used on?’. In terms of power tool accessories. So, in answer , Carl Kammerling have refreshed and improved the range with high-impact packaging, which clearly details size and application, supported with a consistent colour coding system to make the selection process far quicker and easier for tradesmen.
As a result of the revamp, C.K Screwdriver bits now feature Grip-Tip technology, where specially designed ribs positively engage with the screw slot to reduce the risk of Cam-out and slipping, making them ideal for fast and effective screw driving.
Meanwhile, the C.K SDS Plus bits have been specifically re-engineered for long life performance with the latest generation harder hitting impact drills, and the Fast4 is a groundbreaking four-flute wood drill bit, designed to dramatically increase speed and productivity on the job providing unparalleled performance.
To assist stockists further, the entire new product range is listed in a new catalogue ensuring all information needed is in one succinct document.
Nicki Elkin, C.K tools brand manager says: “We are determined to create products that are unique or set new standards, which, supported with innovative marketing solutions and flexible merchandising, means increased sales opportunities for our customers. By evolving our C.K Power Tool Accessories range we hope to highlight our continuous commitment and support of our customers.”
