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CK fires up Magma promotions

To promote the new C.K Magma range of premium storage and personal protection equipment (PPE), Carl Kammerling International has launched a heavyweight marketing campaign that includes site visits to boost visbility of the brand.

CK fires up Magma promotions

As well as targeted advertising, a dedicated consumer website (www.ck-magma.com) and consumer e-campaigns, Carl Kammerling has created the C.K Magma ‘Hit Squad’ – who have been visiting major construction sites and trade counters in cities across the UK, Ireland, France and Germany.

The tour kicked off this month and took in sites and merchant trade counters in the North West, Midlands, South East and the North East before the team heads to Europe.

The tour aims to reach thousands of trade professionals, explaining the features and benefits of the new range and maximising brand awareness.

To maximise impact in store there is new informative, more striking packaging which includes action shots to show features and benefits. There’s also a new 1metre display system to maximise impact in-store and increase the rate of sell-through.

Each unit is supplied complete with branded side panels featuring the C.K Magma branding, plus an acrylic header with red LED lights that creates real impact in-store.

For added convenience, especially where floor space is at a premium, this new display solution includes lower shelving to easily display tool bags and totes, along with mesh panels to freely hang the wearable fabric storage items and other accessories. These eye-catching solutions can be used as a single sided unit or back-to-back as a freestanding double-sided unit.

It also comes with a free 3m by 1m C.K Magma banner for perimeter fencing or outside areas.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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