Home / Product News / Chubb lock brand to be phased out

Chubb lock brand to be phased out

Lock and security manufacturer ASSA ABLOY is replacing its Chubb brand with other leading brands from within the group for most locks and secondary security products.
The locks themselves will continue to be made, it’s only the name that is changing.

The exception will be the range of specialist detention locks sold by Chubb Locks Custodial Services Ltd, mainly to prisons, the police and other high security operations, which will continue to use the Chubb brand.

The news comes following the end of negotiations over licensing agreements between ASSA ABLOY and UTC, the American multinational that owns the Chubb brand.

ASSA ABLOY’s business development director Paul Browne, said: “We know the Chubb name has a long tradition and loyal customer following so in an ideal world, we would have continued with the brand, but we also understand UTC’s decision. The two organisations have an amicable relationship and both want a smooth transition.

“At the same time, we are very excited at the prospect of continuing to offer merchants and their customers the best of Chubb quality and heritage under the equally powerful and important brand names we have in ASSA ABLOY.

“We are still finalising the details of which Chubb products will transition to which brands but expect to announce this shortly, ready to roll out in early to mid 2010.”

There is no time limit on the sale of the Chubb branded locks and there is no need for merchants to remove Chubb signs or point of sale. New point of sale will be available once it has been decided which products will carry which branding.

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

Check Also

Brett Martin’s new POS materials

Brett Martin’s new point of sale (POS) materials gives merchants the opportunity to promote their …