Builders Merchants Journal – BMJ Publishing to Builders Merchants and the UK merchanting industry for more than 95 years
Chatsworth Computers, the suppliers of software to the merchant industry, is rebranding as Merlin Business Software Limited, from May 1.
Merlin’s chairman, Andrew Wilson says: “The opportunity to rebrand under a single Merlin identity has been one that we have been considering for some time and, given the growth of our business and customer-base, we have decided the time was right to go forward in to new and exciting markets under a common brand name.”
Managing director, Clive Mallender explains that it makes sense to create a new and striking brand to help promote the Merlin trademark to a growing and international customer base and to focus both product and company identities together to form a single, recognisable and outstanding brand.
