Building materials company Cemex UK is supporting National Bike Week this week, highlighting its investment in features vehicles and its driver training programme, aimed at cyclist safety.
During the week Cemex will have an LGV at nine different cycling events throughout the country including breakfasts in Stevenage and Bristol, events to promote cycling in Glasgow and Newcastle and five ‘Exchanging Places’ organised by the London Metropolitan police in central London.
At all the events cyclists are encouraged to get into the cab and look at the road from the driver’s perspective. They are shown the area around the front and nearside left of the vehicle in which, potentially, they may not be seen. It is estimated that 39% of cycling fatalities nationwide involve LGVs (large goods vehicles) against a background of an increasing number of cyclists on more congested roads.
Since 2003, CEMEX has been actively involved in addressing the safety of cyclists and other vulnerable road users. In this time, additional safety features have been added to over 450 vehicles in the fleet and independent haulier contractors’ vehicles.
“Both drivers and cyclists have a responsibility for their own, and each other’s safety. Cemex has invested in additional safety features for its vehicles and continuous training for its team of drivers, however we also feel we have an obligation to help promote safe cycling to cyclists, ” says Andy Taylor, Cemex’s UK director health and safety.