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BSW launches new marketing campaign

Timber supplier BSW Timber has launched a major marketing campaign in 2012 promoting the company’s wide range of quality timber products.

BSW’s new ‘Easi’ range has been expanded to include construction, fencing and decking products, as sleepers, pallets and packaging.

Using the ‘Timber Made Easi’ branding, BSW hopes the new campaign will simplify the supply process for customers across a wide range of market sectors.

The campaign features a revamped sales and technical support process, fronted by a new website – www.easi-timber.co.uk. Point of sale packs are now available and a series of ‘Easi’ open days will be held at customer premises across the UK throughout the year.

Eve Johnson, marketing manager, BSW Timber, said: “Timber Made Easi is a hugely exciting campaign for us. It is set to transform the way we promote our products by raising the profile of branded timber amongst our customers and end users alike.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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