Industrial and commercial plumbing and heating specialist merchant BSS Industrial has launched its first retail style trade counter.
The company’s Nottingham branch has been completely refurbished with the most commonly purchased products displayed customer side, so that contractors can browse and select items at their leisure. A number of plasma screens and front of counter promotions also give them a wider range of options.
The Nottingham branch is trialling the new layout which will be rolled out across the BSS network if customers like it.
Peter Sullivan, operations director at BSS Industrial, said: “Once it had been decided that the Nottingham branch of BSS Industrial was due to be refurbished, we wanted to make sure we were giving customers exactly what they wanted. We did this by carrying out extensive customer research and found that there was demand for a fresh branch format with essential supplies laid out in front of the customer rather than stored behind the counter.
“BSS Nottingham has been modernised in reaction to customer demand and we’re confident it will be received positively. If this trade counter layout proves to be successful, we will be looking to apply the format to other branches across the UK.”