BSS Industrial, distributor of pipeline and heating solutions, have announced the launch of their first own-brand radiator – the Boss Riopanel.
The result of a new partnership with manufacturer Hudevad, the Boss Riopanel is BSS’ main heating product launch for 2007.
The launch was celebrated with a team of ‘Boss Rio Girls’, who will be undertaking a road show tour of the 56 BSS branches nationwide to introduce the new product range.
BSS managing director Frank Elkins said: “This marks the completion of the BSS radiator range and, for the first time, we can recommend a full range of own brand radiator products to our customers.”
Hudevad’s David Hearne is equally pleased with the launch and the penetration it gives them into the UK market: “We acquired the brand Riopanel two years ago and the launch of the Boss version is a fantastic opportunity for us to enter the UK market with a recognisable mark of quality.”
The Riopanel is produced in lengths from 400mm to 4000mm and in six heights from 255mm to 955mm.
For further information call BSS on 0116 262 3232