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Bradstone unveil new look brochure

A contemporary square design and fresh, eye-catching images are just a taster of the new 2008 brochure unveiled by Bradstone.

Bradstone unveil new look brochure

This year, the brochure aims to inspire the consumer, with more than 100 pages of Bradstone product. For 2008, Bradstone has enlisted the help of eight time gold medallist and Chelsea Best in Show winner, Sarah Eberle. Sarah has practised landscape architecture and garden design for more than 27 years and recently picked up the BALI Grand Award.

Throughout the brochure Bradstone and Sarah offer the user practical style advice and creative ideas. Within the introduction, three different garden sizes are looked at as well as how to make the most of a garden on a slope. Sarah also recommends the most suitable product and planting for each project.

In addition, inspirational garden design drawings have been included throughout to illustrate where Bradstone product can be best used.

Communication controller Ian Wright said: “Using Sarah’s expertise allows us, and you the merchant, to offer the customer something different. This is advice from an award winning garden designer who knows the tricks of the trade. We can pass these on to make the whole process a little bit easier for the customer.”

With that in mind, the brochure is streamlined into three easy to identify categories: Classic, Contemporary and Mediterranean. This user-friendly layout is supported with easy to follow step-by-step guides and a selection of laying patterns.

Ian continues: “Ultimately the brochure is about generating sales. However, the advice from Sarah, garden plans as well as the usual DIY guides means it becomes essential reading if a customer is re-designing their outside space and helps them to make the right decision when it comes to such a big purchase.”

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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