Two stalwarts of the South West, Exeter Chiefs and Bradfords Building Supplies, have joined forces for the 2017-18 rugby season.
Following a successful match sponsorship last season, Bradfords, the leading builders merchants in the South West, are now shirt sponsors for the current Premiership Champions.
The deal unites two of the South West’s longest standing institutions – the Chiefs can trace their roots back to 1871 and Bradfords have been around since 1770.
As well as featuring on the shirts, the Bradfords logo can be seen on match days on Sandy Park’s giant TV screens, signs around the ground and next to local favourite Henry Slade.
Adam Charman, Bradfords’ Group Marketing Director said: “Partnering with the Chiefs, a team at the absolute top of their game, makes us very proud and we are pleased to become part of a great success story. We both have a rich and deep South-West heritage and we also share the same core values: trust, longevity, family-friendliness and hard-work.”
Chris Bentley, Sales Manager for The Exeter Chiefs, added: “We are very excited to be working with Bradfords. We share the same passion for our roots and values and are looking forward to achieving great things together on the national stage.”