DIY retail brand B&Q is launching a web site for its trade-only Tradepoint brand next year.
The 12,500 product lines will be available to customers via the website and B&Q will expand the use of its data management system to make product information and imagery for the Tradepoint brand available to customers.
B&Q Tradepoint marketing manager Trevor Culpin said that the system could be used for other parts of Kingfisher, such as Screwfix, to centralise data in different parts of the business.
“In the future, the system can be used for a lot of forms of communication, like mobile phone marketing messaging and digital signage for Tradepoint and B&Q.
“The central aim is to be more consistent in the way we deliver our marketing message.”