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Boss in a box

Wickes, the DIY chain owned by builders merchant Travis Perkins put one of its directors in a box for two days, in aid of charity.

Boss in a box

The four by four feet glass box, suspended 20 ft over the Wickes’ car park in Aylesbury was home to services director Tim Matthews for 34 hours.

Matthews was raising money for Wickes’ charity partner Leukaemia & Lymphoma Research.

He started at 7am on Saturday, August 25 and was let out at 5pm the following day. While he was there, used the microphone in the box to talk to customers coming in and out of the store, suggesting things they might have forgotten to buy as they came out of the store.

So far, Matthews has raised more than £10,000 for the blood cancer charity. However, he is still accepting donations here: JustGiving:TimMatthews0

He said: “The weather wasn’t great over the weekend and I was a little concerned when the thunderstorms and wind hit on Saturday afternoon, but I was determined to complete the challenge as part of our commitment to help beat blood cancer.

“I hope that my efforts have inspired others to try something innovative to raise money for Leukaemia & Lymphoma Research. Although it was a struggle, it’s nothing compared to the gruelling treatments that blood cancer patients routinely have to undertake. The money we raised will go towards finding better and safer cures for the diseases.”

About Fiona Russell-Horne

Fiona Russell-Horne
Editor-in-Chief across the BMJ portfolio.

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