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Bond It seals Giants deal

 

 Sealants, adhesives and building chemicals supplier Bond It has renewed its commitment to professional rugby league club, the Huddersfield Giants.

Bond It signed a two year deal last Friday (July 14) which will see the business continue as main partner of the club until the end of the 2019 season. The company has been the Giants’ main partner since 2014. Prior to that, the company was associate kit partner.

Under the deal, the Bond It logo will enjoy pride of place on the front of the Giants’ home and alternative shirts as well as on the team’s training kit. Bond It branding will also feature prominently on hoardings and other areas around the Giants’ home ground.

This will ensure good visibility both at matches and during televised coverage which is regularly carried by the BBC, Sky and other broadcasters.

David Moore, managing director at Bond It, said: “Bond It is delighted to renew its sponsorship of the Giants and I know everyone at the business is proud of our continuing association with the Club.

“Our long-standing partnership has proved highly effective in enabling us to forge closer links with the local community and also in getting our brand in front of hundreds of thousands of league followers every week – many of them potential trade or DIY users of Bond It products. We wish the Club every success for the coming seasons.”

Huddersfield Giants managing director, Richard Thewlis, added: “Bond It’s early commitment to continuing as the Club’s main partner for the next two years is fantastic news.

“The on-going backing of such a high-profile brand is an obvious boost not only for the Giants but for Super League as a whole. It also provides clear evidence that we are doing the right things by our partners.”

About Fiona Russell-Horne

Fiona Russell-Horne
Group Managing Editor across the BMJ portfolio.

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