Bond It maintains Huddersfield Giants partnership

Bond It, the manufacturer of sealants, adhesives, waterproofing products and other building chemicals, has renewed its sponsorship of the Huddersfield Giants Super League rugby team.

The business, which has its head offices and main production facilities on the outskirts of the West Yorkshire town, will once again be the team’s main sponsor for the 2015 season.

As part of the sponsorship, the Bond It logo will appear on the front of players’ shirts.

The company’s branding will also feature on hoardings around the Giants’ home stadium – The John Smith’s Stadium in Huddersfield – as well on various items of Giants’ marketing collateral, such as the team’s website.

Kirstie Cooper, marketing manager at Bond It, said: “Everyone at Bond It is absolutely delighted that we will continue to be the main sponsor of the Giants for the new season. We first became an associate sponsor in 2013 before stepping up to the role of main sponsor in 2014. This is the second year in which we’ll be the team’s main partner.”

Paul Cribb, commercial manager at the Huddersfield Giants, added: “Over the past three years, we have forged a fantastic working relationship with Bond It. This has developed into far more than a pure historic main club sponsorship.

“Bond It has worked closely with us to create engaging and creative activities which have not only helped to raise awareness of their products but that have also assisted the Giants in becoming one of Super League’s most recognisable brands.”