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Bond It extends merchandising service

Bond It further demonstrates their commitment to stockist support, investing into additional staff and resources to extend their stock merchandising service.

Bond It extends merchandising service

The Bond It merchandising team will be available to help a growing number of customers and to provide nationwide coverage. They’ll help with maximising product displays, and ensure stockists are able to optimise their use of Bond It point-of-sale and other marketing materials.

They can also assist with activities such as product demonstrations and with events like trade days.

Kirstie Cooper, Bond It marketing manager, said: “The Bond It merchandising services offers our stockists a number of valuable benefits.

“Firstly, it frees up the customer’s own staff to focus on other, potentially higher value, tasks.

“It also enables us to share our knowledge of best practice merchandising techniques and our experiences of what may have worked for other stockists of a similar size or who carry a similar stock profile.

“Plus, it’s an easy and effective way to ensure Bond It products and product displays always look their best.”

About Fiona Russell-Horne

Group Managing Editor across the BMJ portfolio.

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